Welcome to my site, congrats, you found me.
I have always adored writing, and it to be one of my favourite sorts of outlets. It calms me, it helps me reflect on certain situations, and it also lets me let out some of my sarcasm and dad jokes. But in all seriousness, who doesn’t love a good dad joke, am I right? For those of you that don’t know me, you’ll be pleased to know I have prepared a complete About page—about me, just for you. Outside of my business life, I have a ton going on, and I can’t wait to share (most) of it with you. Today’s topic? All about my business, the story, the re-brand, and what it all looks like today. If you really did read my about page, you’re ahead of the game.
I started my business, originally as Nicholas Ram Media. I officially launched on October 1st, 2019. I had been in the photography field (under Nicholas Ram Photography) for a long time and knew from the moment I imported all those images onto my computer, that the culling, editing and post-shoot creativity was what excited me the most. That’s when I decided to shift gears and move into media development. It didn’t make sense, at the time, to be called anything else, so I self-named. It was a one-man show–starring me. I started this business with the idea that small businesses should have the accessibility of being able to sell online, on their own terms; being able to have a storefront, but also a second home online for when the doors are closed, and people like me are scrolling Instagram at 10pm looking for good pick-ups (and I know I’m not the only one). A lot of businesses hear the words “web designer” or “web developer” and instantly think $$$$($$$$$$), but I wanted to change that. I prided myself on being able to be affordable, yet cost-effective—two things that sound weird when put together, especially when talking about good web designers—to businesses. And I did just that. I offered creative web design, specializing in e-commerce solutions, but working within budgets and managing time as best as I could so I could work within those budgets. I had an amazing start with some clients I only dreamt of having, and had many connections in the small business industry to thank for it.
The business was doing good, but then things took a turn. I started hearing things through social media about a pandemic that was hitting Asian countries. It was called the “Coronavirus”. Instantly, I said to myself “great, now BEER is getting us sick”. Oh boy, was I wrong. COVID-19 first hit Canada on January 25th, 2020. Little did I know, fast forward to May-June, we were all transforming our homes into home-offices, home-based daycares, and just about anything you can think of…but put “home-based” in front of it. It was a life-changing transformation. In the midst of all this, I was planning a re-brand. I wanted to re-brand to something that aligned more to my personal values, as well as the passions I had for media development and design. I came up with a name, that is hard enough to both pronounce and spell, which put everything I worked for into a few words.
I re-branded on June 10th to The AEIPATHY Creative Company (AEIPATHY is pronounced eye-ep-a-thee). AEIPATHY is Latin for “a continued passion; an enduring and consuming passion”. It was perfect, but yes, I know it’s a mouthful.
I ended up leaving my office space at the beginning of July because of personal reasons and moving everything back to where it all began: home. It felt fresh, just like the way it did in March. I was weirdly relieved glad to be back home and in a familiar environment. But that’s a story for another day.
Phew, that was a lot of typing. Till next time!